Thursday, September 26, 2013

Portal Parados is a Spanish online website that delivers information about employment, learning cour


Portal Parados is a Spanish online website that delivers information about employment, learning courses, activities and psychological assistance to a particular niche audience: un-employed citizens. heckler and koch It has been launched in 2009, and since then it is the only website in the country dedicated to this type of audience.
“There are 2 people with fix contracts within the portal, being the rest (approx. 50%) collaborators. Within this year, though, Portal Parados is planning to increase the number of fix workers to 3 more people. “
“Yes, so far it’s been giving money for a living to both, the owner and his fix worker. Portal Parados, tough, lost money during the first 2 years, forcing the company to make cuts (fired 2 employees, and moved from a rented office in Madrid to homeworking style ). Also, there were changes in how it used to work: contacts and business agreements are made now only by email and phone, instead of personal meetings like in the beginning. “
“In this particular business (people with no jobs) , the most important thing is to increase the number of visitors, enlarging the commercial possibilities and incomes. Portal Parados have growth since 2010 more than 500% its unique visitors, having approximately 260.000 heckler and koch visitors per month. As mentioned before in the introduction, it is the only un-employed heckler and koch oriented website in Spain, ranking 3.000º in the Spain Google list.”
Advertising model Ad networks Ads through your Facebook page Ads through your Twitter feed Banners – CPM / CPI Banners – weekly/monthly rates Cost per Click (CPC) CPA – Lead Generation Job Boards or Classifieds Location-based ads Mobile ads Newsletter Advertising Pay Per Post Print Ads / Supplements RSS Advertising Sponsorship Text links Content model Aggregation Blogs Citizen Journalism Commentary Message board Original content Other Podcast PR Print Video Country Finland France Germany Ireland Italy Japan Slovakia Spain UK United States Revenue per year $20.000-$50.000 $50.000-$100.000 Less than $20.000 More than $100.000 heckler and koch Revenue streams Affiliate marketing Coaching Consulting Crowdfunding Design Donations Events Freelancing Membership My publication is PR Partnerships heckler and koch Selling data Speaking Subscription Syndication Training Selling products Audio Books DVDs Ebooks Merchandise Online courses Other Reports Software, plugins or apps Special editions of content Video Webinars Staff size 1 10+ 2-5 5-10 Subject matter Arts Consumer issues Crime Entertainment Food Health Local News Politics PR Product reviews Science Sports Technology Trade magazine Travel Women


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